About Viza Growth Labs
Two operators. One roofing niche. Zero offshore team. Here's who we are and why we built this.
Kevin
Engineer · Systems Architect · Co-founder
Computer Engineering graduate. Concentrations in systems programming, big data, and back-end engineering. FL-based and bilingual — Spanish in the office, English on the dashboard.
Builds the pipeline-attribution system, CRM integrations, storm-trigger automation, bilingual intake routing, and weekly dashboards that power every Roof Signal client. Previously worked on back-end systems; now applying that same engineering rigor to contractor marketing infrastructure.
Why roofing? Because the niche has a real bilingual gap, a real storm-trigger opportunity, and zero local agencies that have built for it specifically. That gap is worth owning.
Partner
Marketing Director · Creative · Co-founder
Four years of video production, ad creative, and content strategy. Runs a 70,000-subscriber YouTube channel — not roofing content, but four years of daily production experience feed directly into ad creative quality and content cadence for Viza clients.
Owns brand, copywriting, ad creative, pitch deck, and the monthly strategy call with every client. The production muscle behind Roof Signal's bilingual landing pages and client-facing assets.
Why roofing? Because the ad creative for roofing contractors is uniformly bad — stock photos, generic CTAs, English-only copy for a Spanish-speaking crew. That is a fixable problem.
About the company
Viza Growth Labs operates under an established Florida LLC with existing bookkeeping, tax, and legal infrastructure. The parent entity has been operating in Florida for several years — Viza is its marketing-services arm, not a fresh startup with no legal footing.
We are based in Bradenton, FL — the same Gulf Coast market where our clients operate. We are not managing your campaigns from a dashboard in another state or country.
Viza provides marketing services only. We are not licensed contractors, attorneys, or insurance professionals. Nothing we produce constitutes legal, contracting, or insurance advice.
Why Hispanic-owned roofing on the FL Gulf Coast
The FL Gulf Coast roofing market is large, storm-driven, and structurally underserved by bilingual marketing. Hispanic-owned roofing businesses represent a significant share of the contractor base — and they are being sold the same English-only, generic-lead-broker products as everyone else.
Bilingual intake, storm-trigger automation, and pipeline attribution are not impossible to build for this niche — they just haven't been built yet by an agency that understands both the engineering and the culture. That is the gap Viza is here to close.
See the pioneer offer →